The current study is based on feminist theory and feminist methodology, providing a balance of content and reception analysis. The selected soap operas for the study are Paiman and Qesay Maa, Turkish television soap operas dubbed in the Dari language. The current study explores the representations of gender relations in transnational television soap operas broadcast on Afghan television stations, audiences’ decoding of the representations, and the role of the media in promoting social change. My research aims to be a contribution to this field and open a path for Afghan feminist media studies. The current study is a timely research because feminist media studies are an under-researched field in the context of Afghanistan. Although efforts have been made by the Afghan government and its international partners to promote the tents of gender equality in Afghan society, biases against women and other marginalized groups persist in the society and media sector, particularly.
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